Revealing the Meaning of Indonesian Cryptocurrency Investment Decisions Based on Mental Accounting: A Phenomenological Study

Mental accounting is in the form of a series cognitive operations used by individuals to code, categorize and evaluate their financial activities which development prospect theory, where each individual has tendency classify money into certain groups according criterion. From this background, researcher main objective study, find out meaning mental for investment decisions Indonesian cryptocurrency investors. may have some kind on decisions, especially cryptocurrencies, so study aims what leads This research method uses qualitative phenomenological approach with in-depth interview primary data. The results show that application helps investor managing portfolios finances, but anomalies theory can make investors high-risk are prone causing losses.